BRANDING & CREATIVE DIRECTION
GLOBAL WEEK TO ACT FOR THE SDGs
United Nations SDG Action Campaign
2021-2023
Launched as the world’s largest annual mobilization for the Sustainable Development Goals, the Global Week to #Act4SDGs takes place every September during the UN General Assembly, transforming the spotlight on global diplomacy into a global people’s movement. Since its inception, it has grown into a unifying moment for millions worldwide — with actions spanning over 190 countries, led by youth groups, cities, businesses, civil society, and individuals committed to turning promises into progress.
The campaign combines digital-first storytelling with on-the-ground activations — from creative stunts, public art, and community events to virtual engagements and institutional pledges. Each action logged on the Global Map of SDG Actions turns individual commitment into part of a collective wave of change, demonstrating the power of unity at scale.
In 2023 alone, the Global Week inspired millions of actions, amplified by partnerships with governments, grassroots movements, cultural leaders, and the private sector. Whether through planting trees, advocating for gender equality, reducing plastic waste, or mobilizing in climate marches, participants around the world showed that when people unite, they can act for a healthier, more just, and sustainable planet.





