Launched live from Milan and broadcast to the world, Play:Fair for People and Planet harnessed the unifying power of music to rally action for sustainability, climate, and equality at a pivotal moment in 2021. Bringing together artists including Margherita Vicario, Epoque, and Populous, the concert blended powerful performances with messages of hope and urgency, inspiring thousands to #Act4SDGs.

More than a show, Play:Fair was a mobilization moment: 11,000+ global viewers tuned in from 166 countries, with over 1,600 people earning their “virtual ticket” by logging SDG actions — from reducing waste to advocating gender equality — transforming awareness into commitment. Anchored at Milan’s Teatro Burri, the event was designed as a sustainable production, saving over 95 tons of CO2 and reinforcing that the cultural sector can lead by example.

Beyond the stage, the campaign featured Turning Point Dialogues with leaders and changemakers on youth, climate, and food systems, amplifying urgent calls to action ahead of the UN Food Systems Summit, Pre-COP, and Youth4Climate Summit. Closing with a collective invitation to join the Global Week to #Act4SDGs, Play:Fair ignited a movement that turned rhythm into revolution — proving that when art and advocacy meet, change becomes possible.