Launched as part of NET-A-PORTER’s Incredible Girls of the Future competition, WEARE was a community-driven sustainable fashion app concept designed to prove that technology can drive systemic change in the fashion industry. Recognized as runner-up, the concept reimagined how digital platforms can empower individuals to make conscious choices, connect with sustainable brands, and foster collective impact.

At the heart of WEARE was the idea that fashion can be a catalyst for community and climate action — where every purchase, share, or interaction contributes to a more circular and equitable industry.