BRANDING & CREATIVE DIRECTION

a NEW ERA OF FINANCING

The UN Joint SDG Fund sought to reimagine its 2025 Annual Report as more than a traditional institutional publication. I led the creative and editorial design, and visual storytelling for A New Era of Financing—a magazine-inspired report that transformed complex development finance data into an engaging narrative experience.

Inspired by the editorial confidence of publications such as Forbes and Time, the report combines bold typography, immersive photography, human-centred storytelling, and data visualisation to make impact more accessible and compelling. Developed in the context of UN80 and a renewed emphasis on the One UN approach, the publication showcases how collaboration across UN entities is accelerating progress towards the Sustainable Development Goals.

Beyond the report, I designed a suite of supporting communications assets, including social media content, promotional graphics, and a companion brochure, creating a cohesive visual ecosystem for the report's launch and dissemination across global audiences.

The result is a flagship publication that elevates development reporting into an editorial experience, highlighting the people, partnerships, and projects driving systems change around the world.

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