B Y T
Ideation and implementation of the B__ Y__ T___ Digital Campaign – “What is BYT for you?” and the BYT Trailblazers for the inaugural Trailblazer collection. Reinforced by a community of trailblazers globally, with the likes of Cara G Mcilroy, Justine Lee, Jing Zhang, Susan Rockerfeller, who embody the essence of the collection — for today’s fast-living, fashion-loving women.
BYT’s inaugural collection — The Trailblazer. Working with a luxury brand’s surplus fabric waste, we rescued a variety of unused textiles from tweed, wool, cady crepe, and transformed them into 6 classic silhouettes. Reinterpreted blazers, bikers, trench coats are given a contemporary timeless twist — the cutout back. Blazing the trail, the collection was retailed at Lane Crawford and shortly after, a US debut with an exclusive collection with Barneys New York.