BULGARI

BVLGARIDOMVS: Unlocking the House of Bulgari

Analysis of Bulgari’s brand heritage, identity, and place of origin—Rome, identifying key elements that could be relevant and meaningful for attracting a younger audience. Ideation and development of a Digital Campaign – BVLGARIDOMVS: Unlocking the House of Bulgari – that Bulgari could implement to attract new audiences with content-generation trends primarily on Instagram and Facebook.